CEO & Founder, Darryl A. Lasker

Please join me in my Please Use Gambling Sense (P.U.G.S.) campaign by visiting my website and purchasing one or more of our signature products. If you are here, chances are you are either a pug or dog owner/lover or know someone who is. Or you’re a gambler or know someone that gambles. So, help me and P.U.G.S. The Canine Counselor spread the P.U.G.S. campaign. I qualify as a recreational gambler, and I am committed to supporting gamblers of all types to help integrate social responsibility interventions and eradicate problem gambling. Let’s hold each other accountable to "Please Use Gambling Sense".

Social Responsibility

Gambling, like any behavior that may lead to addiction, has potential to cause great societal harm. Addiction is not something to make light of. Before the P.U.G.S. campaign, I contacted 10 mental health professionals to ask what they thought of the idea and if they would consider it to be in bad taste. 8 out of 10 responded. 1 said she was unsure. The other 7 said that it would be a good way to bring awareness, and/or they felt it would cause no harm for those dealing with addiction.
Dashry Creations communicates its mission of advocacy through its company’s mascot P.U.G.S the Canine Counselor's collection of messages to influence proper gambling behaviors and activities. P.U.G.S the Canine Counselor offers sage and sometimes sarcastic advice to recreational gamblers everywhere and strongly believes in the healing power of laughter and love. Allowing pug parents and animal lovers to see this beloved dog used as a funny advocate for change.

Global Gambling Industry
The global gambling market reached a value of nearly $540.3 billion in 2023, having grown at a compound annual growth rate (CAGR) of 2.0% since 2018.
Unfortunately, problem gambling is known to have a negative consequence on the socioeconomic and health status of individuals, families, and communities resulting in costly and unnecessary disparities worldwide For these reasons, Dashry Creations’ P.U.G.S. the Canine Counselor campaign serves a large segment of the gambling population worldwide by encouraging and inspiring responsible gambling in hopes of helping to eradicate gambling addiction. Dashry Creations also fights against this addiction by donating a percentage of sales revenue to the National Council on Problem Gambling.

Vision
Dashry Creation’s vision is to become a prominent social responsibility linkage company through its mission of offering signature collections that campaigns and advocates for responsible gambling awareness and partners with small, midsize, and larger gambling addiction organizations to bring awareness and resource linkages to the most vulnerable populations affected by problem gambling. The vision is also for P.U.G.S. to become the face of responsible gambling for all genres of gambling.